#sports

PIF merges LIV Golf and PGA Tour

Saudi-backed LIV Golf merges with PGA Tour and DP World Tour

The merged entity will implement a plan to grow the combined commercial businesses, drive greater fan engagement and accelerate growth initiatives

Rajasthan Royals

Saudi’s NEOM partners with India’s Rajasthan Royals for first ever cricket programme

The pilot programme aims to facilitate an active and healthy lifestyle within the growing workforce, forecast to reach 60,000 people by the end of the year

Golf Digest Middle East

Golf Digest Middle East’s Play & Stay returns – this time at the top venues on Abu Dhabi’s Yas Island

Following the successful inaugural edition in Dubai, Golf Digest Middle East Play & Stay — in association with Viya Golf — is back and it’s bigger and better

Dubai Marathon

Registrations now open for Dubai Marathon 2024

The marathon will return for its 23rd edition on January 7, 2024

Saudi Arabia to host FIFA Club World Cup in 2023

Saudi Arabia to host FIFA Club World Cup in 2023

The tournament will be held from December 12-22

How Dubai's AIX Investment Group is forging sports partnerships to propel growth

Cover story: How Dubai’s AIX Investment Group is forging sports partnerships to propel growth

Establishing alliances beyond the traditional realm of finance are expected to yield promising returns for the advisory firm. And the returns may not be only monetary in nature

Danube group launches largest indoor sports facility in Middle East

Danube group launches largest indoor sports facility in Middle East

The 25 metres high temperature-controlled inflated dome features indoor cricket, padel tennis, badminton, football, table tennis, boxing courts and comes with 150 car parking facility

Joanne Chehab TikTok

TikTok’s Joanne Chehab on fandom psychology during sports events

The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns

NEOM_Beach games 2022

NEOM Beach Games 2022 to start in October

The series of major sports events will include five dynamic sports such as kitesurfing, triathlon, 3×3 basketball, beach soccer and mountain biking

On fast track with Saudi Arabia’s first professional female racing driver

On the fast track with Saudi Arabia’s first professional female racing driver

Saudi Arabia’s first professional female racing driver and founder of Theeba motorsport, Reema Juffali, tells us about her journey, memorable wins and her ultimate goal– 24 hours of Le Mans

coach_ programme_Courtesy Unsplash

Abu Dhabi Sports Council announces coach programme for 12 different sports

The course is open for both physical education teachers in government schools and private academies, and includes football, volleyball, basketball, water sports, cycling, athletics, archery and judo

This is the memo Twitter sent telling staff offices were closed

Twitter, beIN Sports partner to share content ahead of FIFA World Cup 2022

The sports channel will share content for regional audiences across Twitter, highlighting the biggest moments throughout the football tournament

Showcasing Abu Dhabi as a prime global sporting and entertainment hub

Interview: How Flash Entertainment is showcasing Abu Dhabi as a global sporting and entertainment hub

John Lickrish, CEO of flash entertainment, tells us how the company continues to play a big role in Abu Dhabi’s recent foray into the fast-paced world of esports

Fame MMA Everdome

Sports organisation FAME MMA acquires land on Everdome’s metaverse

As the landowner within the metaverse, FAME MMA will have the opportunity to reach fans on a new level

Formula 1 Lenovo

Formula 1 signs up Lenovo as official partner ahead of 2022 season

Lenovo’s hardware devices, as well as its high performance computing and server solutions will be integrated throughout the organisation’s operations

Saudi’s PIF launches Savvy Gaming Group to spur gaming, esports sector

The group aims to be the leading national and international gaming and e-sports company

Why this 21-year-old Dubai resident is hoping to create a unicorn with his sports app

Dubai resident Amit Singh launched a sports fan engagement app in the UAE called Boomer11 last year. Here’s why he is confident the startup will achieve its goal

Dubai-headquartered EX Sports launches NFT sports marketplace

For every NFT of an athlete sold on its marketplace, 80 per cent of the revenue goes directly to the sportsperson

Power Letters 2022: Mohammad A. Baker, deputy chairman and CEO, GMG

Whether it is acquiring new international brands or developing homegrown concepts, when an opportunity presents itself, we go after it

Sole DXB

Sole acquires stake in UAE basketball league Ball Above All

The league will be rebranded as Sole Ball Above All

NBA Abu Dhabi

Abu Dhabi signs multi-year agreement to host NBA games starting 2022

The partnership also involves opening Jr. NBA Leagues for boys and girls at schools across the UAE

Dubai’s EX Sports and Séan Garnier issue world’s first freestyle football NFTs

Fans can collect and trade NFTs featuring clips of Garnier performing some of his signature moves

Dubai-Fitness-Challenge

Registrations open for Dubai Fitness Challenge 2021

The event will take place from October 29 to November 27, 2021

Sudesh Aggarwal, owner of Emirates Amateur Golf League

Inaugural Mini-Series proves feasibility of experimental Emirates Amateur Golf League platform

MENA Golfers won the televised Mini-Series held on June 20 at the Fire Course of the Jumeirah Golf Estates in Dubai

Sudesh Aggarwal

The world’s first franchise-based amateur golf league is coming to Dubai

Indian businessman Sudesh Aggarwal will launch the inaugural Emirates Amateur Golf League this November

Saudi’s NEOM signs partnership deal with Asian Football Confederation

Four-year agreement covers all major AFC national team competitions

Emirates Airline Dubai Rugby Sevens

Emirates Dubai 7s will be part of rescheduled HSBC World Rugby Sevens Series

Dubai will host both the Men’s and Women’s competitions, with both tournaments taking place on pitch one and pitch two for the first time since the inception of the Women’s Series

Michael Chiesa vs Neil Magny fight in Abu Dhabi to be broadcast live on UFC Arabia app

Welterweight fight will also be aired live on video-on-demand site Starzplay

UAE’s Palms Sports lists shares on Abu Dhabi bourse

Trading on the shares begins on December 21

RSH 1

Dubai’s GMG acquires Southeast Asian sports retailer Royal Sporting House

GMG will now operate over 550 sports retail stores in 57 cities across 12 countries